SEO Agency Tips: The Ultimate Beginner’s Guide to SEO
An SEO agency proposal is usually full of jargon. Understand what it really means, and recognize when it’s smoke and mirrors. [ez-toc] Any SEO agency worth hiring will tell you, in plain language: What they recommend to improve your website’s visibility in search; Why it’s important; and, How they expect changes to improve rankings. The […]
What is heat mapping?
Heat mapping is a way to get a peek into user behavior on your website. Analyzing a heat map is as simple as looking for “hot” zones—a visual representation of the elements on a page that are driving conversions using variations in color. Watch this quick video and listen to Amy explain heat mapping so […]
Create an effective GTM strategy and set yourself up for success
GTM stands for “go to market” strategy, whether you’re launching a new business or a new product or service. When you’re developing your GTM strategy, always keep your brand and long-term business goals in mind. Being mindful of your brand and taking the time to properly research and plan can help make your vision of […]
Modern SEO best practices
Search engine optimization (SEO) is the practice of making your website easy to find and read for both search engines and people. There are a lot of layers to unpack when it comes to SEO strategy, so let’s break it down into interactions between your website and its two primary audiences: search engines and site […]
Quiz: 5 Questions for Building UX Strategy
If you’re like most smart professionals, you want to attract clients with modern and engaging communication tools while delivering on a great user experience (UX) strategy. If you’re unsure of exactly how to go about it, the following quiz is meant to highlight your strengths and focus attention on areas needing more attention so you […]
10 ways to build a great reputation for customer service
Today’s smart, selective, and cynical customers only consider purchasing from businesses they (or their friends) trust to provide excellent customer service. That makes it crucial for you to nurture a sense of trust among your customers through your marketing efforts to build a reputation as a company that cares. How do you develop a reputation […]
3 ways to build a credible online branding strategy
It’s easier than ever to start an online business in this digital age, but building a successful and targeted online branding strategy is a bit harder. The biggest challenge is building trust, authority and most importantly, credibility. The internet is crowded, and consumer trust in online businesses has been shaken by experiences with overseas brands […]
LinkedIn organic B2B strategy increases firm’s followers threefold
Cowtown Creative created opportunities for engineering industry networking with a LinkedIn organic B2B strategy that yielded: YoY increase in total followers: 319% YoY increase in total engagements: 274% YoY increase in total impressions: 315% The client A North Texas engineering firm approached Cowtown Creative in April 2019 for help with strategic industry networking within the […]
What is go to market strategy?
Successful businesses use a go-to-market (GTM) strategy to employ all their resources efficiently to bring a new product to the right audience. Developing a go to market strategy that builds your business’ market share requires first identifying a problem, pain point, or need shared by a significant target audience. Once a company identifies a need […]
A 3-step guide to building your business CX strategy
The past few decades have been eye-opening for marketers as we’ve had to learn the nuances of customer experience (CX) strategy. We’ve had to learn new skill sets and implement ever-changing analytics tools. Technology and digital user intelligence have evolved, and that requires that we step up our CX game. What is CX strategy? CX […]
