It’s easier than ever to start an online business in this digital age, but building a successful and targeted online branding strategy is a bit harder. The biggest challenge is building trust, authority and most importantly, credibility.
The internet is crowded, and consumer trust in online businesses has been shaken by experiences with overseas brands and an abundance of scammers. This means you have to come up with an online branding strategy that stands out against hundreds of competitors to establish your company’s legitimacy. Here are a few quick-takes to help you do just that.
Here are three proven ways in which you can build your business reputation and win customer trust through thoughtful online branding strategy:
Be personal
If you want your customers to trust you, you need to establish a bond with them first. Instead of using corporate jargon, interact with them on a more personal level. This means that your communication tools, such as content pieces, emails, and videos, must have a more personal and authentic tone, message and format.
Be social
If you update your social pages regularly and interact with your potential and current customers openly, you will automatically score points with customers. In this age of Facebook, Instagram and Twitter, being social is one of the best ways to spread the word about your business and build your online branding strategy and credibility.
Use customer testimonials
Why not capitalize on the great customer relationships you already have? Testimonials are one of the most powerful tools you’ve got in your marketing arsenal. Use them. Add them to your website and share them to your social profiles to persuade your target audience to seek out your business. Most importantly, ask happy customers to leave you reviews on Google, Facebook, Angi, or wherever your business has a customer review opportunity.
Want to take your digital presence to the top of local search? Check out this step-by-step guide to landing at the top of page one in the Google 3-pack.
Build an online branding strategy that works
Your path to online business success is likely to involve a lot of trial and error as you navigate the rough waters of building credibility. Covering these basics will help you build a solid foundation for growth, and if you need help developing a strategy that works, schedule a consultation with Cowtown Creative. We’ve helped build eCommerce websites and marketing strategies that grow with our clients, and we can do the same for you.
