Digital = Measurable
There are two things that make digital advertising easy to love:
- Digital advertising tends to render the greatest amount of leads for the lowest acquisition cost.
- Analytics make it easy to see what you’re spending, how it’s being spent, and directly correlated results for each dollar amount.
Leveraging Cowtown Creative’s multi-layer digital marketing services means you’ll have access to comprehensive reporting for every campaign.
Because you should never have to wonder about your return on investment.
A Princeton, NJ-based Client:
After trying multiple advertising vehicles, we shifted the client’s advertising spend to digital advertising. It now drives at least 60% of all leads each month with an average budget of $1250 – $2500/month and an average cost per lead of $12 – $20/month. Ads are run daily to maximize reach and drive leads to the website.
A Manhattan, NY-based Client
This client switched from using community outreach, corporate and referral marketing as primary drivers to daily digital advertising (Facebook and Google PPC). Every month since, they have exceeded goals. They also generate at least 60% of their leads from digital advertising with an average spend of only $750/month. With an average cost per lead of $6 – $10, their aggregate ROI is 2:1 – 3:1.