“If you fail to plan, you are planning to fail.” - Benjamin Franklin

Bringing a new product or service to market requires significant investment of time and resources. A thoughtful go to market strategy is essential for successful launch and reinforces your brand through research and planning.

Cowtown Creative understands how to get products and services in front of your target audience immediately to recoup your investment faster. Plan to succeed with a go to market strategy that will help you reach your business goals and grow your business.

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    Client: Medically-based Fitness Center, Edmond, OK

     

    Goal: Member Retention + Utilization

     

    Our Role: Marketing consulting/plan and budget development, project management, copy refinement, header design, and monthly  list updates for timely email distributions, social media management, and digital ads management

     

    Newsletter Results:  

    List Size: 3300   

    Average Open rate: 40 – 45%   

    Average Click thru rate: 18 – 20%   

    Member Attrition: ↓25%

Go To Market Strategy Development Services

Market Feasibility & Competition Research

Smart business strategy starts with data and research. Cowtown Creative specializes in identifying competitors specific to your new product or service, and will help you analyze and understand the market to maximize the success of your go to market strategy.

KPI Identification

Working within the context of your business goals and objectives, we will guide you through identifying key performance indicators to gauge the success of your product or service launch at every stage.

Target Audience Persona Development

Personas allow business owners and marketers to develop an in-depth understanding of target audience motivations, pain points, and any barriers to conversion and sales. We will help you get to know your prospects, develop messaging that resonates with them, and find the channels that are most efficient for bringing your product or service to market.

Corporate Branding Alignment

Brand strategy is a multi-layered approach to protecting the image, reputation, and personality of your business. Cowtown Creative takes a careful approach to branding at every stage of GTM strategy development. From messaging to packaging design and lead nurturing, we will help protect and enhance the brand you’ve worked so hard to build.

Sales Funnel Visualization

Your prospective customers travel certain paths ultimately becoming loyal customers. We’ll help you identify the sales funnel for your new product or service and the touchpoints at which there are opportunities to nurture leads and turn them into conversions.

User Experience Strategy

Brand loyalty isn’t much of a mystery if you understand what kind of experience your customers expect. The customer experience is built from initial brand exposure to post-purchase support. Cowtown will help you craft a user experience approach that keeps interactions and perceptions positive to build loyalty at every customer journey interaction.