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An effective content marketing strategy can contribute to the continued success and growth of your business. Let’s take a look at the elements of content marketing within the context of integrated marketing strategy. What is content marketing strategy? The Content …

The essential elements of a content marketing strategyRead More »

Heat mapping is a way to get a peek into user behavior on your website. Analyzing a heat map is as simple as looking for “hot” zones—a visual representation of the elements on a page that are driving conversions using …

What is heat mapping?Read More »

Growing your business requires an effective marketing strategy. What is a marketing strategy, anyway? It is the overarching focus of all your marketing, communications, and advertising efforts (your marketing plan). A strategy is organized to meet identified business goals and …

What is a marketing strategy?Read More »

GTM stands for “go to market” strategy, whether you’re launching a new business or a new product or service. When you’re developing your GTM strategy, always keep your brand and long-term business goals in mind. Being mindful of your brand …

Create an Effective GTM Strategy and Set Yourself Up for SuccessRead More »

Your brand is one of the most important aspects of marketing your business. A brand is not just a logo. It encompasses the logo, yes, but it’s also an overall feeling about everything your business is and the value it …

What is branding and rebranding?Read More »

Stock images are ready-to-use pictures for many different purposes. Most images require a licensing fee; but once paid, your business has the rights to use them on promotional materials, packaging, posters, websites, and social media, depending on the usage defined …

A Guide to Stock ImagesRead More »

We love sharing client success stories, and this is one of our favorites thus far. A long-time client of Cowtown Creative, O’Brien Engineering trusts our team to handle the company’s overall marketing strategy. We periodically add new tasks as the …

Virtual event raises funds for local STEM scholarshipsRead More »

Search engine optimization (SEO) is the practice of making your website easy to find and read for both search engines and people. There are a lot of layers to unpack when it comes to SEO strategy, so let’s break it …

Modern SEO Best PracticesRead More »

If you’re like most smart professionals, you want to attract clients with modern and engaging communication tools while staying true to your brand identity. But if you’re unsure of exactly how to go about it, the following quiz is meant …

QUIZ: How magnetic is your marketing?Read More »

Today’s smart, selective, and cynical customers only consider purchasing from online businesses they trust. That makes it crucial for you to nurture a sense of trust among your customers through your marketing efforts. How do you do that? Here are …

10 ways to build customer trust (and 1 way to destroy it)Read More »