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We live in an age where everything is online, and a great digital advertising agency knows how to build and present your online brand to the right audience.  Keep Up with Changing Audience Behavior The computers we carry around in …

How a Digital Advertising Agency Helps Build Your BusinessRead More »

Website design elements, ads, and graphics need a little help to make your branded assets stand out from the crowd. Where do you want your customer to focus? The “rule of three” or “rule of thirds” is a simple design …

The rule of 3 in graphic and website designRead More »

Whether you act as your own social media manager or you hire an agency, you know frequent posting can be an effective marketing strategy. How you represent your brand through those quick interactions can have a big impact on how …

How every social media manager can build a respectful brandRead More »

An effective content marketing strategy can contribute to the continued success and growth of your business. Let’s take a look at the elements of content marketing within the context of integrated marketing strategy. What is content marketing strategy? The Content …

The essential elements of a content marketing strategyRead More »

Heat mapping is a way to get a peek into user behavior on your website. Analyzing a heat map is as simple as looking for “hot” zones—a visual representation of the elements on a page that are driving conversions using …

What is heat mapping?Read More »

Growing your business requires an effective marketing strategy. What is a marketing strategy, anyway? It is the overarching focus of all your marketing, communications, and advertising efforts (your marketing plan). A strategy is organized to meet identified business goals and …

What is a marketing strategy?Read More »

GTM stands for “go to market” strategy, whether you’re launching a new business or a new product or service. When you’re developing your GTM strategy, always keep your brand and long-term business goals in mind. Being mindful of your brand …

Create an Effective GTM Strategy and Set Yourself Up for SuccessRead More »

Your brand is one of the most important aspects of marketing your business. A brand is not just a logo. It encompasses the logo, yes, but it’s also an overall feeling about everything your business is and the value it …

What is branding and rebranding?Read More »

Stock images are ready-to-use pictures for many different purposes. Most images require a licensing fee; but once paid, your business has the rights to use them on promotional materials, packaging, posters, websites, and social media, depending on the usage defined …

A Guide to Stock ImagesRead More »

We love sharing client success stories, and this is one of our favorites thus far. A long-time client of Cowtown Creative, O’Brien Engineering trusts our team to handle the company’s overall marketing strategy. We periodically add new tasks as the …

Virtual event raises funds for local STEM scholarshipsRead More »