What is branding and rebranding?

Your brand is one of the most important aspects of marketing your business. A brand is not just a logo. It encompasses the logo, yes, but it’s also an...

A guide to stock images

Stock images are ready-to-use pictures for many different purposes. Most images require a licensing fee; but once paid, your business has the rights t...

Society of American Military Engineers

Virtual event raises funds for Society of American Military Engineers scholarships

We love sharing client success stories, and this is one of our favorites thus far. A long-time client of Cowtown Creative, O’Brien Engineering trusts ...

Modern SEO Best Practices

Modern SEO best practices

Search engine optimization (SEO) is the practice of making your website easy to find and read for both search engines and people. There are a lot of l...

UX Strategy

Quiz: 5 Questions for Building UX Strategy

If you’re like most smart professionals, you want to attract clients with modern and engaging communication tools while delivering on a great user exp...

Customer Service

10 ways to build a great reputation for customer service

Today’s smart, selective, and cynical customers only consider purchasing from businesses they (or their friends) trust to provide excellent customer s...

Online Branding Strategy

3 ways to build a credible online branding strategy

It’s easier than ever to start an online business in this digital age, but building a successful and targeted online branding strategy is a bit harder...

Is your website serving you well? Here’s a free checklist.

Your website is important. Did that statement surprise you? Hopefully not. But just how deeply your website can affect your business may come as a sur...

How to create a WordPress website

How to create a WordPress website

Building a WordPress website requires a bit of work and some crucial decisions when getting started, but the rewards are worth the effort. A website i...

How much does social media cost

How much does social media marketing cost?

Digital marketing tactics aren’t limited to social media, but regular posting, advertising, and boosted posts can go a long way toward building a bran...

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