Marketing Strategy
“Tactics without strategy is the noise before defeat.” – Sun Tzu
In order to develop a marketing strategy, whether for the entire business or just a single marketing tactic, many things must first occur.
Our professionals understand the importance of getting to know your company, its market, where it’s been, and where you want it to go. We then rely on market research and analysis for insight necessary to determine how best to help you get there.
Finally, we create a strategic plan for the work and show you how to work that plan (or are perfectly happy to help you do so).
Targeted marketing is essential to the success of your strategy (and business). You need to know who you’re talking to and what they need. This will allow you to more effectively craft the message and deliver it on channels your targets will see.
Market segmentation is typically achieved in one of three ways:
- Demographic (age, gender, education, etc.)
- Geographic (city, state, zip, etc.)
- Psychographic (lower, middle, upper class, etc.)
A persona is a fictional representation of an actual buyer/user of your product or service. The creation of personas based on real market data and segmentation allow you to more accurately understand the needs, wants and behaviors that drive decision-making and usage in your target audiences.
You’ve likely got goals in mind before you hire a consultant; yet, it’s often during the process of market analysis and research that companies uncover the need for new or evolved goals.
Our team helps break down the results of research so that together we can help you create tangible, reachable goals that can be measured.
With research in mind and goals set, it’s time to build the marketing strategy that will take your company where it needs to go.
Strategic planning can include:
- Outbound Strategy
- Inbound Strategy
- Brand Awareness
- Visual Strategy
- Content Strategy
- Social Media Strategy
- Guerrilla Strategy
And that’s just to name a few…
We’re a numbers-oriented group at Cowtown Creative. We love being able to measure tactics against a goal, and we’re really good at beating projections.
We will help you not only create a realistic budget, but we’ll show you resources and processes designed to keep marketing costs low, and then we’ll help you manage that budget for the life of your plan.
