About the Project
Goal: Increase enrollment in “preventive exams” across country to self-funded employers through their plans
Tactics: Two-location campaign outreach, including extensive collateral development (posters, flyers, in-plant banners, participation cards, etc.), surveys, and in-plant contests and participation incentives
Our role: Consultant, strategy and budget development, content development, promotional item identification/procurement, and message dissemination
Location #1 Results Biometrics Screenings, July 25 – 26:
- 460 total associates
- 258 associates received their biometrics screening in 2017 vs. 214 in 2016
- 115 physicals scheduled
- 128 WellSessions appointments made
Location #2 results from Biometrics Screenings, July 25 – 28:
- 577 total associates
- 421 associates received their biometric screening in 2017 vs. 219 in 2016
- 155 exams were scheduled
- 161 WellSessions appointments made
