We live in an age where everything is online, and a great digital advertising agency knows how to build and present your online brand to the right aud...
Website design elements, ads, and graphics need a little help to make your branded assets stand out from the crowd. Where do you want your customer to...
Whether you act as your own social media manager or you hire an agency, you know frequent posting can be an effective marketing strategy. How you repr...
An effective content marketing strategy can contribute to the continued success and growth of your business. Let’s take a look at the elements of cont...
Dec 17
What is heat mapping?
Heat mapping is a way to get a peek into user behavior on your website. Analyzing a heat map is as simple as looking for “hot” zones—a visual represen...
Growing your business requires an effective marketing strategy. What is a marketing strategy, anyway? It is the overarching focus of all your marketin...
GTM stands for “go to market” strategy, whether you’re launching a new business or a new product or service. When you’re developing your GTM strategy,...
Your brand is one of the most important aspects of marketing your business. A brand is not just a logo. It encompasses the logo, yes, but it’s also an...
Aug 17
A guide to stock images
Stock images are ready-to-use pictures for many different purposes. Most images require a licensing fee; but once paid, your business has the rights t...
We love sharing client success stories, and this is one of our favorites thus far. A long-time client of Cowtown Creative, O’Brien Engineering trusts ...