How a digital advertising agency helps build your business

We live in an age where everything is online, and a great digital advertising agency knows how to build and present your online brand to the right aud...

graphic and web design rule of three

The rule of 3 in graphic and website design

Website design elements, ads, and graphics need a little help to make your branded assets stand out from the crowd. Where do you want your customer to...

Social Media Manager

How every social media manager can build a respectful brand

Whether you act as your own social media manager or you hire an agency, you know frequent posting can be an effective marketing strategy. How you repr...

Content Marketing Strategy

The essential elements of a content marketing strategy

An effective content marketing strategy can contribute to the continued success and growth of your business. Let’s take a look at the elements of cont...

What is heat mapping

What is heat mapping?

Heat mapping is a way to get a peek into user behavior on your website. Analyzing a heat map is as simple as looking for “hot” zones—a visual represen...

What is a marketing strategy?

What is a marketing strategy?

Growing your business requires an effective marketing strategy. What is a marketing strategy, anyway? It is the overarching focus of all your marketin...

Go to Market Strategy

Create an effective GTM strategy and set yourself up for success

GTM stands for “go to market” strategy, whether you’re launching a new business or a new product or service. When you’re developing your GTM strategy,...

What is branding and rebranding?

Your brand is one of the most important aspects of marketing your business. A brand is not just a logo. It encompasses the logo, yes, but it’s also an...

A guide to stock images

Stock images are ready-to-use pictures for many different purposes. Most images require a licensing fee; but once paid, your business has the rights t...

Society of American Military Engineers

Virtual event raises funds for Society of American Military Engineers scholarships

We love sharing client success stories, and this is one of our favorites thus far. A long-time client of Cowtown Creative, O’Brien Engineering trusts ...

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