An effective content marketing strategy can contribute to the continued success and growth of your business. Let’s take a look at the elements of content marketing within the context of integrated marketing strategy.
What is content marketing strategy?
The Content Marketing Institute defines a Content Marketing Strategy as, “a marketing technique of creating and distributing valuable, relevant, and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.”
In a recent Forbes article, author Josh Steimle explains the four steps of the buying cycle: awareness, research, consideration, and making a purchase. Traditional advertising focuses on the prospect during the consideration and purchase phase of the cycle. Content marketing focuses on awareness and research.
By raising awareness and providing valuable information to prospects, you increase the likelihood of them remembering you when it comes time for a purchase.
The importance of value
Part of any marketing strategy for your business includes building an accurate picture of your target audience. Doing so allows you to adjust when needed and provide valuable content, with the goal of positively connecting with your prospects. So, ask yourself: What do they want to see, read, or watch?
The information you choose to share is important, but so is the way you present it:
- Do your customers/prospects prefer videos or blog articles?
- What types of colors and graphics best represent your business?
- What about your content makes your business different from competitors?
If prospects are interested in the content your business posts, they will remember and engage, resulting in sales, customer loyalty and higher profits.
Where do I start?
Don’t get bogged down in the details. Cowtown Creative is here to help you create the best content marketing strategy for your business by customizing a strategy that optimizes content for social media and search engines. This optimization will lead to a better connection with current and prospective customers.
Our content marketing strategy services include creating customized:
- Blogs, Articles, white papers, and eBooks
- Marketing collateral
- Infographics and design
- Video marketing
- Email marketing
- And more…
The Cowtown Creative team takes the time to understand your business and your prospects/customers to create the best content options. Contact us today to start a conversation about creating innovative content designed to increase business growth and the return on your marketing investment.