Marketing Tips
Most marketing advice wasn’t written for companies like yours. It was written for e-commerce brands, apps, and startups…businesses where a stranger can buy on impulse. If you work in construction, oil and gas, or government contracting, your buyers don’t work that way. They have procurement processes, compliance requirements, and long memories. One bad impression can close a door for years; the right relationship can be worth millions. The tips here are built for that reality: practical marketing for B2B service companies where trust is the product and the sales cycle is long.
Is Your “Set It and Forget It” SEO Strategy Killing Your Search Visibility?
A national company came to Cowtown Creative with a problem we’ve seen more than once: their traffic numbers looked great, but they weren’t getting a single qualified lead. Why? Because impressive metrics don’t always equal meaningful results. After trusting another agency to build their site and manage SEO, they thought everything was fine. But when […]
A top Fort Worth SEO agency breaks down Google algorithm updates
It’s time for some plain talk about Fort Worth SEO within the context of the Google search algorithm: You can do everything “right” and still not be able to rank at the top of page one in Google search. That’s because of two things: Your website isn’t optimized; and, You’re not creating useful content. There […]
11 of the best ways to use digital video marketing in 2023
Digital video marketing means something vastly different today than it used to. Implementing video on multiple channels can improve your brand identity by building credibility and search engine rankings on social media AND owned channels, like your website. Table of Contents Why is digital video marketing important? The way we search for something on the […]
5 Ways to score local Google 3-pack search ranking
If a tree falls in the woods and isn’t in the Google 3-pack for local search, will anyone ever know? Probably not. The Google 3-pack is the top search results page ranking in Google local search, and only three businesses are chosen for that choice SERP spot. Use this guide to improve your website’s local […]
Cowtown Creative President Amy Day Named Top WBE CEO for 2022
FORT WORTH – On the heels of an award-winning year for WBE-certified Cowtown Creative, president and founder Amy Day has been recognized by Women’s Enterprise USA as a Top WBE CEO for 2022. The council awarded Day this distinction following a nomination by Bliss Coulter, President and CEO of Women’s Business Council – Southwest. In […]
SEO Agency Tips: The Ultimate Beginner’s Guide to SEO
An SEO agency proposal is usually full of jargon. Understand what it really means, and recognize when it’s smoke and mirrors. Table of Contents Any SEO agency worth hiring will tell you, in plain language: What they recommend to improve your website’s visibility in search; Why it’s important; and, How they expect changes to improve […]
