It’s easier than ever to start an online business in this digital age. What’s not easy, however, is building trust, authority and most importantly, credibility. The Internet is crowded, and consumer trust in online businesses is shaky at best. This means you have to come up with a virtual strategy to stand out against hundreds of competitors and establish your company’s legitimacy.

Here are three proven ways in which you can build your business reputation and win customer trust through online branding:

Be personal

If you want your customers to trust you, you need to establish a bond with them first. Instead of using corporate jargon, interact with them on a more personal level. This means that your communication tools, such as content pieces, emails, and videos, must have a more personal and authentic tone, message and format.

Be social

If you update your social pages regularly and interact with your potential and current customers openly, you will automatically score points with customers. In this age of Facebook, Instagram and Twitter, being social is one of the best ways to spread the word about your business and build your online credibility.

Use customer testimonials

Why not capitalize on the great customer relationships you already have? Testimonials are one of the most powerful tools you’ve got in your marketing arsenal. Use them. Add them to your website and share them to your social profiles to persuade your target audience to seek out your business.

There you have it…

…three easy ways to build credibility through online branding. Although your path to success is likely to involve a lot of trial and error as you navigate the rough waters of building credibility, covering these basics will help you build a solid foundation for growth.