The essential elements of a content marketing strategy
An effective content marketing strategy can contribute to the continued success and growth of your business. Let’s take a look at the elements of content marketing within the context of integrated marketing strategy. What is content marketing strategy? The Content Marketing Institute defines a Content Marketing Strategy as, “a marketing technique of creating and distributing […]
What is a marketing strategy?
Growing your business requires an effective marketing strategy. What is a marketing strategy, anyway? It is the overarching focus of all your marketing, communications, and advertising efforts (your marketing plan). A strategy is organized to meet identified business goals and implemented thoughtfully to increase business growth through sales and customer nurturing. These strategies are created […]
