Is Your “Set It and Forget It” SEO Strategy Killing Your Search Visibility?
A national company came to Cowtown Creative with a problem we’ve seen more than once: their traffic numbers looked great, but they weren’t getting a single qualified lead. Why? Because impressive metrics don’t always equal meaningful results. After trusting another agency to build their site and manage SEO, they thought everything was fine. But when […]
A top Fort Worth SEO agency breaks down Google algorithm updates
It’s time for some plain talk about Fort Worth SEO within the context of the Google search algorithm: You can do everything “right” and still not be able to rank at the top of page one in Google search. That’s because of two things: Your website isn’t optimized; and, You’re not creating useful content. There […]
SEO Agency Tips: The Ultimate Beginner’s Guide to SEO
An SEO agency proposal is usually full of jargon. Understand what it really means, and recognize when it’s smoke and mirrors. Table of Contents Any SEO agency worth hiring will tell you, in plain language: What they recommend to improve your website’s visibility in search; Why it’s important; and, How they expect changes to improve […]
Hiring a marketing agency: 5 tips from the pros
We’re all about supporting other entrepreneurs, and when you’re considering hiring a marketing agency, we like to think we have some insights that could be helpful. Just think of us as the Macy’s Santa Claus sending customers to Gimble’s if we don’t offer exactly what they’re looking for. But remember: the Macy’s Santa Claus was […]
How the best marketing firms measure ROI
We’ve touched on how advertising and marketing firms increase return on investment (ROI), but we’ve never delved into how agencies measure success and convey those results to clients. In the current economy and with some unsavory characters out there claiming to get results, but never offering proof, it’s time we addressed the elephant in the […]
The top 3 things branding agencies in Texas won’t tell you about your brand
Branding agencies in Texas don’t always put in the work your business needs to stay competitive. The agency you choose to partner with should create a customized marketing strategy that generates the most qualified leads, and that requires a deep understanding of your industry and local market. Table of Contents Here are three things branding […]
Cowtown Creative Named Among Best Digital Marketing Agencies in Fort Worth
FORT WORTH, TX – Cowtown Creative was recently named one of the Best Digital Marketing Agencies in Fort Worth by Expertise.com. “We love that the selection criteria for this honor includes responsiveness and professionalism,” explains agency founder and CEO Amy Day. “From the start, that’s been part of our mission at Cowtown Creative. It’s how […]
5 Ways COVID-19 Changed Fort Worth Event Planning
Fort Worth event planning practices changed forever as event managers responded to the COVID-19 pandemic. As businesses navigated social distancing and working from home, virtual meetings and industry conferences became the standard. Table of Contents The world is now actively recovering from the pandemic, but businesses realized huge cost savings on employee travel as industry […]
What is a marketing strategy?
Growing your business requires an effective marketing strategy. Table of Contents What is a marketing strategy, anyway? It is the overarching focus of all your marketing, communications, and advertising efforts (your marketing plan). A strategy is organized to meet identified business goals and implemented thoughtfully to increase business growth through sales and customer nurturing. These […]
15 blog topics recommended by marketing agencies in Dallas
Marketing agencies in Dallas and throughout the Metroplex know your company’s online presence is so much more than content. However, a robust blog is still the best way to boost SEO, build credibility and maintain communication with your customers. Table of Contents Blog tips from marketing agencies in Dallas and Fort Worth Writing blog posts […]
