How the best marketing firms measure ROI
We’ve touched on how advertising and marketing firms increase return on investment (ROI), but we’ve never delved into how agencies measure success and convey those results to clients. In the current economy and with some unsavory characters out there claiming to get results, but never offering proof, it’s time we addressed the elephant in the […]
10 quick SEO tricks to improve your small business marketing site
Small business marketing doesn’t always involve a healthy budget to address SEO or content strategy. One thing entrepreneurs can do is make a few powerful SEO updates to make it easier for prospective customers to find their business. Here are a few of our favorite easy SEO fixes that you can implement in a day […]
Cowtown Creative Named Among Best Digital Marketing Agencies in Fort Worth
FORT WORTH, TX – Cowtown Creative was recently named one of the Best Digital Marketing Agencies in Fort Worth by Expertise.com. “We love that the selection criteria for this honor includes responsiveness and professionalism,” explains agency founder and CEO Amy Day. “From the start, that’s been part of our mission at Cowtown Creative. It’s how […]
What is a marketing strategy?
Growing your business requires an effective marketing strategy. What is a marketing strategy, anyway? It is the overarching focus of all your marketing, communications, and advertising efforts (your marketing plan). A strategy is organized to meet identified business goals and implemented thoughtfully to increase business growth through sales and customer nurturing. These strategies are created […]
Modern SEO best practices
Search engine optimization (SEO) is the practice of making your website easy to find and read for both search engines and people. There are a lot of layers to unpack when it comes to SEO strategy, so let’s break it down into interactions between your website and its two primary audiences: search engines and site […]
Quiz: 5 Questions for Building UX Strategy
If you’re like most smart professionals, you want to attract clients with modern and engaging communication tools while delivering on a great user experience (UX) strategy. If you’re unsure of exactly how to go about it, the following quiz is meant to highlight your strengths and focus attention on areas needing more attention so you […]
10 ways to build a great reputation for customer service
Today’s smart, selective, and cynical customers only consider purchasing from businesses they (or their friends) trust to provide excellent customer service. That makes it crucial for you to nurture a sense of trust among your customers through your marketing efforts to build a reputation as a company that cares. How do you develop a reputation […]
How digital marketing affects consumer behavior
The age of the internet has brought about huge change in the way marketers interact with consumers. To better understand how digital marketing affects consumer behavior, it’s helpful to understand that there are discrete digital touchpoints that apply to different stages in the customer journey. Messaging for each of those touchpoints changes as a prospective […]
What is go to market strategy?
Successful businesses use a go-to-market (GTM) strategy to employ all their resources efficiently to bring a new product to the right audience. Developing a go to market strategy that builds your business’ market share requires first identifying a problem, pain point, or need shared by a significant target audience. Once a company identifies a need […]
5 fundamentals of recession-proof business marketing
Whoever said, “It’s not personal, it’s business,” obviously wasn’t an entrepreneur faced with the need to recession-proof business marketing efforts. Investing time and energy into a business pursuit makes it personal. It robs us of a bit of objectivity and takes our focus away from the big picture, which can spell disaster for marketing strategies […]
