10 ways to build a great reputation for customer service
Today’s smart, selective, and cynical customers only consider purchasing from businesses they (or their friends) trust to provide excellent customer service. That makes it crucial for you to nurture a sense of trust among your customers through your marketing efforts to build a reputation as a company that cares. How do you develop a reputation […]
3 ways to build a credible online branding strategy
It’s easier than ever to start an online business in this digital age, but building a successful and targeted online branding strategy is a bit harder. The biggest challenge is building trust, authority and most importantly, credibility. The internet is crowded, and consumer trust in online businesses has been shaken by experiences with overseas brands […]
How much does social media marketing cost?
Digital marketing tactics aren’t limited to social media, but regular posting, advertising, and boosted posts can go a long way toward building a brand and influencing consumer decisions. The right mix of social media tactics, executed consistently and crafted to appeal to a target audience on the appropriate platform, is essential in today’s digital world. […]
How digital marketing affects consumer behavior
The age of the internet has brought about huge change in the way marketers interact with consumers. To better understand how digital marketing affects consumer behavior, it’s helpful to understand that there are discrete digital touchpoints that apply to different stages in the customer journey. Messaging for each of those touchpoints changes as a prospective […]
15 blog topics recommended by marketing agencies in Dallas
Marketing agencies in Dallas and throughout the Metroplex know your company’s online presence is so much more than content. However, a robust blog is still the best way to boost SEO, build credibility and maintain communication with your customers. Blog tips from marketing agencies in Dallas and Fort Worth Writing blog posts that are timely […]
8 ways a full service digital marketing agency leverages blog posts
What started out as a way to share personal thoughts and insights 20 years ago has turned into big business for every full-service digital marketing agency. Blogging is still the most important vehicle for content delivery for your brand. Know what else? Great blogs contribute to search engine optimization (SEO) results that are measurable. See […]
3 branding priorities of the best digital marketing agency for your business
The best digital marketing agency (we like to think it’s Cowtown Creative) understands that sales aren’t always a priority for every brand, at least not at first. Marketing in the age of digital connection is moving swiftly away from competition for sales, and moving toward competition for relationships. Branding and marketing have always been connected, […]
