11 of the best ways to use digital video marketing in 2023
Digital video marketing means something vastly different today than it used to. Implementing video on multiple channels can improve your brand identity by building credibility and search engine rankings on social media AND owned channels, like your website. [ez-toc] Why is digital video marketing important? The way we search for something on the internet has […]
5 Ways to score local Google 3-pack search ranking
If a tree falls in the woods and isn’t in the Google 3-pack for local search, will anyone ever know? Probably not. The Google 3-pack is the top search results page ranking in Google local search, and only three businesses are chosen for that choice SERP spot. Use this guide to improve your website’s local […]
3 digital marketing moves to increase leads 10x in 2023
The economy has businesses cutting traditional marketing budgets for 2023 and moving more money into digital marketing efforts. It’s a smart move, since digital organic and paid touchpoints are less expensive to implement and easier to track. Here’s a Cowtown Creative client that has made huge leaps with a long-term B2B campaign on LinkedIn. Follow […]
16 of the best free tools and inexpensive marketing ideas for small business
Looking for inexpensive marketing ideas for small business? You’re in luck! Plenty of prospective clients have told us they’re “waiting to see what the economy does” before investing in small business marketing strategies and tactics. While we think a slow-down is the perfect time to invest in future business growth through measurable marketing, we understand […]
Cowtown Creative, LLC Named 2022’s Leading Digital Marketing Agency in Texas
Clutch has named Cowtown Creative 2022’s Leading Digital Marketing Agency in Texas—an award President Amy Day says is keeping her team motivated for the growth ahead. [ez-toc] “B2B marketing is all about meeting other business owners where they are,” Day said. “Clutch has been a great resource for Cowtown Creative as we build a B2B […]
Cowtown Creative Named Among Best Digital Marketing Agencies in Fort Worth
FORT WORTH, TX – Cowtown Creative was recently named one of the Best Digital Marketing Agencies in Fort Worth by Expertise.com. “We love that the selection criteria for this honor includes responsiveness and professionalism,” explains agency founder and CEO Amy Day. “From the start, that’s been part of our mission at Cowtown Creative. It’s how […]
How a digital advertising agency helps build your business
We live in an age where everything is online, and a great digital advertising agency knows how to build and present your online brand to the right audience. Keep Up with Changing Audience Behavior The computers we carry around in our pockets link us to the entire world. Your online presence is now just as […]
A guide to stock images
Stock images are ready-to-use pictures for many different purposes. Most images require a licensing fee; but once paid, your business has the rights to use them on promotional materials, packaging, posters, websites, and social media, depending on the usage defined in the licensing. Many images are available that match the brand message of your business […]
Modern SEO best practices
Search engine optimization (SEO) is the practice of making your website easy to find and read for both search engines and people. There are a lot of layers to unpack when it comes to SEO strategy, so let’s break it down into interactions between your website and its two primary audiences: search engines and site […]
Quiz: 5 Questions for Building UX Strategy
If you’re like most smart professionals, you want to attract clients with modern and engaging communication tools while delivering on a great user experience (UX) strategy. If you’re unsure of exactly how to go about it, the following quiz is meant to highlight your strengths and focus attention on areas needing more attention so you […]
