A top Fort Worth SEO agency breaks down Google algorithm updates
It’s time for some plain talk about Fort Worth SEO within the context of the Google search algorithm: You can do everything “right” and still not be able to rank at the top of page one in Google search. That’s because of two things: Your website isn’t optimized; and, You’re not creating useful content. [ez-toc] […]
11 of the best ways to use digital video marketing in 2023
Digital video marketing means something vastly different today than it used to. Implementing video on multiple channels can improve your brand identity by building credibility and search engine rankings on social media AND owned channels, like your website. [ez-toc] Why is digital video marketing important? The way we search for something on the internet has […]
SEO Agency Tips: The Ultimate Beginner’s Guide to SEO
An SEO agency proposal is usually full of jargon. Understand what it really means, and recognize when it’s smoke and mirrors. [ez-toc] Any SEO agency worth hiring will tell you, in plain language: What they recommend to improve your website’s visibility in search; Why it’s important; and, How they expect changes to improve rankings. The […]
3 digital marketing moves to increase leads 10x in 2023
The economy has businesses cutting traditional marketing budgets for 2023 and moving more money into digital marketing efforts. It’s a smart move, since digital organic and paid touchpoints are less expensive to implement and easier to track. Here’s a Cowtown Creative client that has made huge leaps with a long-term B2B campaign on LinkedIn. Follow […]
10 quick SEO tricks to improve your small business marketing site
Small business marketing doesn’t always involve a healthy budget to address SEO or content strategy. One thing entrepreneurs can do is make a few powerful SEO updates to make it easier for prospective customers to find their business. Here are a few of our favorite easy SEO fixes that you can implement in a day […]
The essential elements of a content marketing strategy
An effective content marketing strategy can contribute to the continued success and growth of your business. Let’s take a look at the elements of content marketing within the context of integrated marketing strategy. What is content marketing strategy? The Content Marketing Institute defines a Content Marketing Strategy as, “a marketing technique of creating and distributing […]
A guide to stock images
Stock images are ready-to-use pictures for many different purposes. Most images require a licensing fee; but once paid, your business has the rights to use them on promotional materials, packaging, posters, websites, and social media, depending on the usage defined in the licensing. Many images are available that match the brand message of your business […]
Is your website serving you well? Here’s a free checklist.
Your website is important. Did that statement surprise you? Hopefully not. But just how deeply your website can affect your business may come as a surprise. Here are some mind-boggling numbers: It takes about 50 milliseconds for users to form an opinion about your website that determines whether they’ll stay or leave. 85% of adults think that a […]
How to create a WordPress website
Building a WordPress website requires a bit of work and some crucial decisions when getting started, but the rewards are worth the effort. A website is “home base” for your business, brand, and customer experience. A great website is easy to navigate, secure, highly functional and customizable to meet your needs. That’s why we love […]
LinkedIn organic B2B strategy increases firm’s followers threefold
Cowtown Creative created opportunities for engineering industry networking with a LinkedIn organic B2B strategy that yielded: YoY increase in total followers: 319% YoY increase in total engagements: 274% YoY increase in total impressions: 315% The client A North Texas engineering firm approached Cowtown Creative in April 2019 for help with strategic industry networking within the […]
