Is Your “Set It and Forget It” SEO Strategy Killing Your Search Visibility?
A national company came to Cowtown Creative with a problem we’ve seen more than once: their traffic numbers looked great, but they weren’t getting a single qualified lead. Why? Because impressive metrics don’t always equal meaningful results. After trusting another agency to build their site and manage SEO, they thought everything was fine. But when […]
A top Fort Worth SEO agency breaks down Google algorithm updates
It’s time for some plain talk about Fort Worth SEO within the context of the Google search algorithm: You can do everything “right” and still not be able to rank at the top of page one in Google search. That’s because of two things: Your website isn’t optimized; and, You’re not creating useful content. There […]
How digital marketing affects consumer behavior
The age of the internet has brought about huge change in the way marketers interact with consumers. To better understand how digital marketing affects consumer behavior, it’s helpful to understand that there are discrete digital touchpoints that apply to different stages in the customer journey. Messaging for each of those touchpoints changes as a prospective […]