11 of the best ways to use digital video marketing in 2023
Digital video marketing means something vastly different today than it used to. Implementing video on multiple channels can improve your brand identity by building credibility and search engine rankings on social media AND owned channels, like your website. [ez-toc] Why is digital video marketing important? The way we search for something on the internet has […]
Cowtown Creative, LLC Named 2022’s Leading Digital Marketing Agency in Texas
Clutch has named Cowtown Creative 2022’s Leading Digital Marketing Agency in Texas—an award President Amy Day says is keeping her team motivated for the growth ahead. [ez-toc] “B2B marketing is all about meeting other business owners where they are,” Day said. “Clutch has been a great resource for Cowtown Creative as we build a B2B […]
How every social media manager can build a respectful brand
Whether you act as your own social media manager or you hire an agency, you know frequent posting can be an effective marketing strategy. How you represent your brand through those quick interactions can have a big impact on how prospective customers feel about your company. Forbes recommends honesty as the best policy. The article […]
What is branding and rebranding?
Your brand is one of the most important aspects of marketing your business. A brand is not just a logo. It encompasses the logo, yes, but it’s also an overall feeling about everything your business is and the value it has to offer. Being aware of the message you’re sending about your business will help […]
10 ways to build a great reputation for customer service
Today’s smart, selective, and cynical customers only consider purchasing from businesses they (or their friends) trust to provide excellent customer service. That makes it crucial for you to nurture a sense of trust among your customers through your marketing efforts to build a reputation as a company that cares. How do you develop a reputation […]
3 ways to build a credible online branding strategy
It’s easier than ever to start an online business in this digital age, but building a successful and targeted online branding strategy is a bit harder. The biggest challenge is building trust, authority and most importantly, credibility. The internet is crowded, and consumer trust in online businesses has been shaken by experiences with overseas brands […]
