A national company came to Cowtown Creative with a problem we’ve seen more than once: their traffic numbers looked great, but they weren’t getting a single qualified lead. Why? Because impressive metrics don’t always equal meaningful results.
After trusting another agency to build their site and manage SEO, they thought everything was fine. But when it failed to generate a single lead, it was clear their search visibility was all smoke and no fire.
Turns out, the site was packed with filler content, spammy backlinks, and an inflated structure that confused users and search engines. Even worse, after the initial website launch, there were no updates to structure or content.
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Visibility Starts with Structure
When we audited the site, we found critical gaps. The navigation was clunky. Pages had outdated and Lorem Ipsum content. Rankings aligned with irrelevant keywords. Bots were most likely inflating traffic, and backlinks were coming from junk domains with zero authority.
Search visibility isn’t about tricking algorithms to get rankings. Google and other search engines are crawling for EEAT and a positive user experience. It’s not just about being seen; it’s about who sees you. Are you attracting your audience to your site to earn conversions and grow your business, or are you just getting views to say you’re getting views?
We Rebuilt Everything with Strategy and Substance
Cowtown Creative completely rebuilt their site:
- Rebuilding the structure and content
- Submitting disavow files to Google
- Adding proper schema markup
- Aligning messaging across all channels (web, social media, ads, and email campaigns)
- Focusing on quality over vanity metrics
- And more
The Results? Real Search Visibility with Tangible Leads
Within 30 days of launching the new site, the site’s health score jumped from 53 to 97. Errors vanished, traffic stabilized, and leads started rolling in at more than one per day.
This transformation proves that if you want to stay visible, you can’t “set it and forget it.” You need a proactive strategy that evolves with how search engines, AI, and customers behave.
Don’t Let Your Site Become Invisible
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