A top Fort Worth SEO agency breaks down Google algorithm updates
It’s time for some plain talk about Fort Worth SEO within the context of the Google search algorithm: You can do everything “right” and still not be able to rank at the top of page one in Google search. That’s because of two things: Your website isn’t optimized; and, You’re not creating useful content. [ez-toc] […]
5 Ways to score local Google 3-pack search ranking
If a tree falls in the woods and isn’t in the Google 3-pack for local search, will anyone ever know? Probably not. The Google 3-pack is the top search results page ranking in Google local search, and only three businesses are chosen for that choice SERP spot. Use this guide to improve your website’s local […]
SEO Agency Tips: The Ultimate Beginner’s Guide to SEO
An SEO agency proposal is usually full of jargon. Understand what it really means, and recognize when it’s smoke and mirrors. [ez-toc] Any SEO agency worth hiring will tell you, in plain language: What they recommend to improve your website’s visibility in search; Why it’s important; and, How they expect changes to improve rankings. The […]
3 digital marketing moves to increase leads 10x in 2023
The economy has businesses cutting traditional marketing budgets for 2023 and moving more money into digital marketing efforts. It’s a smart move, since digital organic and paid touchpoints are less expensive to implement and easier to track. Here’s a Cowtown Creative client that has made huge leaps with a long-term B2B campaign on LinkedIn. Follow […]
16 of the best free tools and inexpensive marketing ideas for small business
Looking for inexpensive marketing ideas for small business? You’re in luck! Plenty of prospective clients have told us they’re “waiting to see what the economy does” before investing in small business marketing strategies and tactics. While we think a slow-down is the perfect time to invest in future business growth through measurable marketing, we understand […]
10 quick SEO tricks to improve your small business marketing site
Small business marketing doesn’t always involve a healthy budget to address SEO or content strategy. One thing entrepreneurs can do is make a few powerful SEO updates to make it easier for prospective customers to find their business. Here are a few of our favorite easy SEO fixes that you can implement in a day […]
The rule of 3 in graphic and website design
Website design elements, ads, and graphics need a little help to make your branded assets stand out from the crowd. Where do you want your customer to focus? The “rule of three” or “rule of thirds” is a simple design concept that draws attention to an intended focal point and can help build brand recognition. […]
What is heat mapping?
Heat mapping is a way to get a peek into user behavior on your website. Analyzing a heat map is as simple as looking for “hot” zones—a visual representation of the elements on a page that are driving conversions using variations in color. Watch this quick video and listen to Amy explain heat mapping so […]
Is your website serving you well? Here’s a free checklist.
Your website is important. Did that statement surprise you? Hopefully not. But just how deeply your website can affect your business may come as a surprise. Here are some mind-boggling numbers: It takes about 50 milliseconds for users to form an opinion about your website that determines whether they’ll stay or leave. 85% of adults think that a […]
How to create a WordPress website
Building a WordPress website requires a bit of work and some crucial decisions when getting started, but the rewards are worth the effort. A website is “home base” for your business, brand, and customer experience. A great website is easy to navigate, secure, highly functional and customizable to meet your needs. That’s why we love […]
