3 ways to build a credible online branding strategy
It’s easier than ever to start an online business in this digital age, but building a successful and targeted online branding strategy is a bit harder. The biggest challenge is building trust, authority and most importantly, credibility. The internet is crowded, and consumer trust in online businesses has been shaken by experiences with overseas brands […]
What is go to market strategy?
Successful businesses use a go-to-market (GTM) strategy to employ all their resources efficiently to bring a new product to the right audience. Developing a go to market strategy that builds your business’ market share requires first identifying a problem, pain point, or need shared by a significant target audience. Once a company identifies a need […]
5 fundamentals of recession-proof business marketing
Whoever said, “It’s not personal, it’s business,” obviously wasn’t an entrepreneur faced with the need to recession-proof business marketing efforts. Investing time and energy into a business pursuit makes it personal. It robs us of a bit of objectivity and takes our focus away from the big picture, which can spell disaster for marketing strategies […]
A 3-step guide to building your business CX strategy
The past few decades have been eye-opening for marketers as we’ve had to learn the nuances of customer experience (CX) strategy. We’ve had to learn new skill sets and implement ever-changing analytics tools. Technology and digital user intelligence have evolved, and that requires that we step up our CX game. What is CX strategy? CX […]
3 branding priorities of the best digital marketing agency for your business
The best digital marketing agency (we like to think it’s Cowtown Creative) understands that sales aren’t always a priority for every brand, at least not at first. Marketing in the age of digital connection is moving swiftly away from competition for sales, and moving toward competition for relationships. Branding and marketing have always been connected, […]
