11 of the best ways to use digital video marketing in 2023
Digital video marketing means something vastly different today than it used to. Implementing video on multiple channels can improve your brand identity by building credibility and search engine rankings on social media AND owned channels, like your website. [ez-toc] Why is digital video marketing important? The way we search for something on the internet has […]
5 Ways to score local Google 3-pack search ranking
If a tree falls in the woods and isn’t in the Google 3-pack for local search, will anyone ever know? Probably not. The Google 3-pack is the top search results page ranking in Google local search, and only three businesses are chosen for that choice SERP spot. Use this guide to improve your website’s local […]
SEO Agency Tips: The Ultimate Beginner’s Guide to SEO
An SEO agency proposal is usually full of jargon. Understand what it really means, and recognize when it’s smoke and mirrors. [ez-toc] Any SEO agency worth hiring will tell you, in plain language: What they recommend to improve your website’s visibility in search; Why it’s important; and, How they expect changes to improve rankings. The […]
3 digital marketing moves to increase leads 10x in 2023
The economy has businesses cutting traditional marketing budgets for 2023 and moving more money into digital marketing efforts. It’s a smart move, since digital organic and paid touchpoints are less expensive to implement and easier to track. Here’s a Cowtown Creative client that has made huge leaps with a long-term B2B campaign on LinkedIn. Follow […]
How the best marketing firms measure ROI
We’ve touched on how advertising and marketing firms increase return on investment (ROI), but we’ve never delved into how agencies measure success and convey those results to clients. In the current economy and with some unsavory characters out there claiming to get results, but never offering proof, it’s time we addressed the elephant in the […]
16 of the best free tools and inexpensive marketing ideas for small business
Looking for inexpensive marketing ideas for small business? You’re in luck! Plenty of prospective clients have told us they’re “waiting to see what the economy does” before investing in small business marketing strategies and tactics. While we think a slow-down is the perfect time to invest in future business growth through measurable marketing, we understand […]
Cowtown Creative, LLC Named 2022’s Leading Digital Marketing Agency in Texas
Clutch has named Cowtown Creative 2022’s Leading Digital Marketing Agency in Texas—an award President Amy Day says is keeping her team motivated for the growth ahead. [ez-toc] “B2B marketing is all about meeting other business owners where they are,” Day said. “Clutch has been a great resource for Cowtown Creative as we build a B2B […]
3 secrets advertising agencies in Dallas use to increase digital ROI
Recent changes in digital platform privacy policies have advertising agencies in Dallas scrambling to adjust ads strategy for better performance. With even more privacy changes ahead, it’s time to take a deep dive into your marketing strategy to determine how to maximize ROI by getting ads in front of qualified leads. First, let’s get into […]
How a digital advertising agency helps build your business
We live in an age where everything is online, and a great digital advertising agency knows how to build and present your online brand to the right audience. Keep Up with Changing Audience Behavior The computers we carry around in our pockets link us to the entire world. Your online presence is now just as […]
How digital marketing affects consumer behavior
The age of the internet has brought about huge change in the way marketers interact with consumers. To better understand how digital marketing affects consumer behavior, it’s helpful to understand that there are discrete digital touchpoints that apply to different stages in the customer journey. Messaging for each of those touchpoints changes as a prospective […]
