Heat mapping is a way to get a peek into user behavior on your website. Analyzing a heat map is as simple as looking for “hot” zones—a visual represen...
Growing your business requires an effective marketing strategy. What is a marketing strategy, anyway? It is the overarching focus of all your marketin...
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cowtown09
GTM stands for “go to market” strategy, whether you’re launching a new business or a new product or service. When you’re developing your GTM strategy,...
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cowtown09
Your brand is one of the most important aspects of marketing your business. A brand is not just a logo. It encompasses the logo, yes, but it’s also an...
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cowtown09
Aug 17
A guide to stock images
Stock images are ready-to-use pictures for many different purposes. Most images require a licensing fee; but once paid, your business has the rights t...
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cowtown09
We love sharing client success stories, and this is one of our favorites thus far. A long-time client of Cowtown Creative, O’Brien Engineering trusts ...
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cowtown09
Jun 22
Modern SEO best practices
Search engine optimization (SEO) is the practice of making your website easy to find and read for both search engines and people. There are a lot of l...
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cowtown09
If you’re like most smart professionals, you want to attract clients with modern and engaging communication tools while delivering on a great user exp...
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cowtown09
Today’s smart, selective, and cynical customers only consider purchasing from businesses they (or their friends) trust to provide excellent customer s...
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cowtown09
It’s easier than ever to start an online business in this digital age, but building a successful and targeted online branding strategy is a bit harder...
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