This Louisville, Kentucky health club was the first-of-its-kind to be launched by the well-known Humana brand. The project included comprehensive strategy development for brand introduction in the community, as well as full design, development and implementation of all marketing tactics.

This included:

  • Website consulting
  • Pre-sale and post-open collateral
  • Club forms
  • Wayfinding signage
  • Digital signage
  • Print advertising
  • Social media cover and post images
  • Social media management
  • Digital ad management
  • Content development
  • Email campaign management